9th Annual Malibu Invitational Benefiting Lyon Herron

Lyon Herron

It is undeniable that Lyon’s optimistic outlook and genuine love of life is contagious to all those around him. At the tender age of four he was diagnosed with Gardner’s Syndrome, a rare genetic abnormality that causes tumors. With the support of his family and help from the community he has survived more than 20 surgeries with an unwavering smile on his face. He has made a conscious choice to live and fights everyday against a disease with no cure. Lyon has tried conventional western medicine in America and in Europe, along with alternative holistic and spiritual practices in Brazil. The stem cell treatments in Europe gave him four years in remission. He and his family have learned the importance of small victories and cherishing every moment that life throws at them. Lyon is truly an inspiration and beacon of light in lives of those he has touched.

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/500 x Tim Armstrong “Guitar Repeater”

Excited to launch this /500 x Tim Armstrong “Guitar Repeater” cruiser collab.
This board’s graphic blends Tim’s lifelong passions of music and art. His love of skateboarding has deep roots, back to the early days of OpIvy in the iconic H-Street videos.













Introducing the “ULTRATIDE” by NIXON


1. Powered by Surfline: The global leader in surf forecasting for over 30 years.

2. 10X more locations: The Ultratide features more locations than any other watch with real-time access to Surfline’s global network of over 2,700 locations and growing.

3. One and done: Use one touch setup to sync the watch to your phone.  Easy companion app makes things simple and seamless.

4. Custom surf alerts: Create custom surf alerts for your favorite spots, and your Ultratide will alert you when the surf is good (or just how you like it) at your selected spots. Never miss an epic session.

5. 10X data points and real-time reporting: Traditional tide watches have 1 point of data. The Ultratide gives you 10 data points updated in real-time via Surfline’s feed.

6. Share your session: Find, follow, share. Tell your 1,000 (or more if you’ve got ‘em) closest friends about your sessions with the Ultratide app.

7. No charging required: Throw away those pesky cables, the coin cell battery requires no charging so you’re ready for every session whether you planned on it or not.

8. Ultra Comfort: The silicone band is extra soft and flexible.  Whale belly pattern on the back side of the band helps channel the water off your wrist.

9. High resolution display: Super crisp digital display.  Choose between a detailed or simple home screen view, and change the font between black and white.

10. Strong: The solid stainless steel case and bezel means your Ultratide is rugged, tough and can withstand whatever Mother Nature throws at it.

11. Patented locking looper: In a 400 year old industry Nixon was the first watchmaker to patent a locking looper to make sure your watch stays on your wrist and not at the bottom of the ocean.

12. Auto-geolocate: The Ultratide automatically locates the nearest surf spot to your current location.

The Ultratide will be available globally late spring 2015 and will retail for $300 USD.

Meet Colin McKay at T3 Anniversary 10.18.14

For the 3rd year in a row, Tic Time Trends will be hosting an event with Nixon, this time celebrating the 2nd year anniversary of their newest store T3 Time Trends at Westfield Culver City. If you’ve joined us for these events in the past, you know how fun and exciting this party can be.


On Saturday October 18th from 12-4pm T3 will be having FREE food, drinks and along with a number raffles throughout the day. There will be a special guest appearance by Nixon team rider Colin Mckay. Stay updated by registering at info@tictimetrends.com where they will be announcing all the giveaways.

Get the full details on tictimetrends.com.


Dane Zaun “Thing 1” Premiere at Spyder Surf PCH

Dane Zaun and Tyler Haft released a 2 part short film titled “Things”  // “Thing 1” Premiered 6.26.14 at Spyder Surf PCH in Hermosa Beach // Here’s a look at the video along with photos of the attendees // Photos – Mark Cole Continue reading

8th Annual Malibu Invitational

The 8th Annual Malibu Invitational “Blending Generations of Surfers to Save and Enrich Lives”
-Presented by REEF.
-Hosted by House BEER, Freedom Artists, Val Surf, Audi, Vans, Sicky Eyewear, and Duke’s Malibu.
-Sponsored by Quiksilver, Matix, Burton, Volcom, Nixon, O’Neill, Hurley, Continue reading

Territory Marketing,Cases, Windows,Clinics, Merchandising, POP…

Below are examples of how I set up a retail environment to deliver a positive customer experience through clinics, window campaigns, territory marketing, and product display. Continue reading